Hi, I'm
Eric Bartels.
I'm a serial entrepreneur and internet pioneer. I launched the world's first internet shop in 1988, followed by the first electronic marketplace and the first multichannel communications agency.
Today, I bring that entrepreneurial experience together with 25 years of ongoing research into ultraperformance, my books, and my own BECOME® Practice. And I have never stopped writing songs.

Scientist
I have spent more than 25 years researching leaders and businesses and continue to conduct in-depth psychological research, extensive interviews, and studies within organizations.
Author
I have been writing books for 20 years based on my research, with my work published by respected publishing houses.
Strategist
Through my own BECOME® Practice, I help businesses and brands achieve ultraperformance by embedding BECOME® in how they think and work.
Entrepreneur
I have spent more than 35 years building and leading businesses at the forefront of new economic and technological developments.
Musician
I write songs since I was 14 years old and played in several bands. Currently I am recording five albums with my own songs which are going to be released in the coming years.
In the mediaDe Telegraaf · ManagementSite · BusinessWise
